The Importance Of Personal Branding

Here's a great video on personal branding.  I remind senior level folks all the time that you are not an employee, you are a brand. Your brand as a leader is defined by what you can offer to a relationship; whether it's as a founder, a C-Level position, or senior management. 

Here's a great article in Forbes on the topic.

http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/

Check out this video.

Glenn Llopis talks Personal Branding with Ashley Wollam at Linkage Inc.