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Eric Helsel

Internet Marketing Executive

Scottsdale, Arizona
818-312-4756
Eric@Erichelsel.com


Value Snapshot

Senior Marketing Leader with over 20 years of extensive focus on digital  customer acquisition. Specialization in product development, offer management, media buying, billing setups, team operations, and budget/PNL management. Resulting successes in M&A sales of 18 million dollars, and direct revenues over 100 million dollars. Open to remote opportunities and relocation.


Strengths

·       Inbound and Outbound Marketing

·       Advertising Technology

·       Innovative Product Strategy

·       Strategic Partnership Negotiations

·       Team Leadership and Coaching

·       Content Marketing

 

·       Emerging Trends and Product Strategist         

·       BIN Acquisition and Volume Management

·       Digital Media Monetization

·      Offer Creation and Management

·      Customer Interaction and Engagement

·      Sales Funnel Optimization                                           

 

Professional Experience
 

Consultant
Performance Click Ventures, LLC. / August 2016 - Present

  • Contracted as Chief Marketing Officer for a recent clients 25 million dollar crowd sale raise in the crypto currency space. Architected online marketing plan, oversaw all marketing operations, and executed company’s media buying plan.
  • Contracted as Director of Paid Advertising for a fantasy sports business to architect marketing and advertising strategy, and run all paid advertising in the the fantasy sports space.
  • Contracted as Management Consultant to create new client product offers in the paid influencer space. Rebranded existing company products. Developed new revenue streams.
  • Routinely create and oversee client’s multi channel online marketing strategies.
  • Executed weekly media buying cycles and optimized performance to the clients goals.
  • Ongoing development and management of new digital offers within existing client portfolios.
  • Conceptualized new strategies and product angles with company leadership.
  • Consult clients on the management of offer setups, volume, and banking strategies


Vice President of Online (In-House)
Webquest, Inc. / 2009-August 2016 

  • Direct gross revenues from developed products exceeded 80 million dollars. 
  • Lead and developed the product strategies in partnership with senior management, product teams, and senior technology leaders.
  • Directed digital products and conducted market feasibility studies. Applied a product development plan that optimized value to the end user, and drove maximum channel revenue.
  • Managed multiple advertising and product channels in mobile and web application verticals.
  • Directed the company’s affiliate program and managed all traffic channels.
  • Evolved and monetized products and strategies to remain competitive and innovative.
  • Managed a team of 25 employees  and was directly responsible for monthly PNL and department budgets.
  • Managed banking and payments relationships and directed sales volumes accordingly.


Vice President of Web Operations (In- House)
Shane Enterprises, LLC. / 2006-2009

  • Successful management efforts resulted in the business being sold for 7 million USD. 
  • Rebuilt, cut costs, streamlined the company’s products and created new product lines. 
  • Responsible for the management and execution of all product, operations and marketing.


Management Consultant (Contract)
Creative Web Concepts, LLC. /2005-2006

  • Successful product and offer management efforts resulted in the business being acquired within the space for 11 million dollars. 
  • Recruited to build, develop, and lead new company product lines and affiliate offers.
  • Responsible for the management and execution of all product, operations and marketing.


Service to Country

United States Air Force - Staff Sergeant